On Notice, Start, Test, Trust and Sustain, and the honest, unglamorous work of building something worth keeping.
Most people do not fail because they started badly. They fail because they never started properly at all. On fear dressed as strategy, the waiting room of certainty, and why the readiness you are waiting for was always going to come from doing rather than planning.
Read this piece →What it actually felt like to keep the team on full pay while taking nothing myself. Reliability is easy when things are going well. The real test is what your word costs you when they are not.
Read →What a mentor said when the business went into administration, and why it mattered more than it sounds. On optimism without denial, and how to hold both things at once.
Read →Why the first profitable business started with frustration, not a pitch deck, and what workarounds can tell you that no amount of market research replicates.
Read →The quality of your thinking, your judgement under pressure, your patience with your team: all of it is downstream of how well the engine is being maintained. On what it actually cost to ignore this for years.
Read →How four weeks of watching user behaviour changed everything, and what the VC conversation looked like when we had months of actual data instead of projections. Ambition without testing is fantasy with a spreadsheet.
Read →Most opportunities are not killed by rejection. They are killed by drift. On why the follow-up you did not have to send is one of the most commercially underrated things you can do.
Read →We started creating rooms in BCP for founders to talk honestly. What they said when the formal part ended changed everything about how we described what we were building.
Read →Ambition is always in competition with comfort. Comfort wins most of the time. On what changed when staying still had a face attached to it, and how to manufacture that urgency without waiting for circumstances to provide it.
Read →Four things actually matter in the early stages of a business: customers, cash, the quality of what you deliver, and your own energy as the founder. A useful exercise in what your last week was actually made of.
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